Artists will take the reins from Lady Gaga for the line starting in February 2012.
By Jocelyn Vena
Nicki Minaj at a MAC Viva Glam in-store event in November
Photo: Jamie McCarthy
Lady Gaga will be giving up her spot as the leading lady of the MAC Viva Glam campaign. After working with the company for the last two years (in 2010 with Cyndi Lauper and in 2011 on her own), Nicki Minaj and Ricky Martin have been confirmed as the new faces for the makeup line that raises money for HIV/AIDS prevention and treatment.
Martin and Minaj's campaign will launch in February 2012, and they are currently hard at work on the photo spreads for it. The stars are shooting with famed celebrity photographer David La Chappelle for the ads in Miami on Monday, a rep for the cosmetics brand confirmed to MTV News.
"Viva Glam Photo Shoot. Ur gonna GAG!!!!!" Minaj wrote on Twitter. "Can't wait for my barbz & ken barbz to wear this new shade of lipstick! Wait til u see it! Sickening!!!! #VivaGlam2012."
Martin and Minaj join an ever-growing list of A-list celebrities who have helped raise money for the MAC AIDS Fund through the sale of lipstick. Fergie, Christina Aguilera, Eve, Mary J. Blige and Lil Kim have all helped sell the lipstick line, which MAC started in 1994, donating every dollar of its sales to help men, women and children affected by HIV/AIDS.
"When MAC originally started, it was truly a place for all the misfits of the world, where they could feel comfortable and know that they wouldn't be criticized," James Gager, SVP and creative director of MAC, said earlier this year of the company. "We've always been all about welcoming everyone into our universe."
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